Agency: Y&R
Executive Creative Director: Tom Paine
Head of Design: James Wendelborn
The Gun Safe for Kids is a free educational resource kit teaching kids the importance of safe gun play.
Inside the kit, is a book called Pew-Pew and the Gun Safe for Kids. A story is about a monkey called Pew-Pew and his friends who go on a journey discovering the Gun Safe Kit and its safety rules. The book was translated into 4 languages.
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